FALSE In the market growth stage more competitors enter the market and

False in the market growth stage more competitors

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FALSE In the market growth stage, more competitors enter the market, and promotion emphasis shifts from building primary demand to stimulating selective demand. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 13-07 Understand how promotion blends typically vary over the adoption curve and product life cycle. Level of Difficulty: 2 Medium Perreault - Chapter 13 #106 Topic: Promotion Blends Vary over the Life Cycle 107. In the market growth stage, sales promotion is targeted at salespeople or channel members to get them interested in selling the new product. FALSE In the market growth stage, the main job is to persuade customers to buy, and keep buying, the company's product. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Apply Learning Objective: 13-07 Understand how promotion blends typically vary over the adoption curve and product life cycle. Level of Difficulty: 2 Medium Perreault - Chapter 13 #107 Topic: Promotion Blends Vary over the Life Cycle 108. Mass selling and sales promotion dominate the promotion blends of consumer products firms in the market maturity stage. TRUE In the market maturity stage, mass selling and sales promotion may dominate the promotion blends of consumer products firms. Business products may require more aggressive personal selling perhaps supplemented by more advertising. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Remember Learning Objective: 13-07 Understand how promotion blends typically vary over the adoption curve and product life cycle. Level of Difficulty: 2 Medium Perreault - Chapter 13 #108 Topic: Promotion Blends Vary over the Life Cycle
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109. During the market maturity stage of the product life cycle, the basic promotion objective is persuading. TRUE During the market maturity stage, persuading is common and reminding may also be quite effective. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Remember Learning Objective: 13-07 Understand how promotion blends typically vary over the adoption curve and product life cycle. Level of Difficulty: 1 Easy Perreault - Chapter 13 #109 Topic: Promotion Blends Vary over the Life Cycle 110. The total cost of mass media may force a small firm to use promotion alternatives that are more expensive on a per contact basis. TRUE Total cost for some mass media may force small firms, or those with small promotion budgets, to use promotion alternatives that are more expensive per contact. AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Learning Objective: 13-08 Understand how to determine how much to spend on promotion efforts. Level of Difficulty: 1 Easy Perreault - Chapter 13 #110 Topic: Setting the Promotion Budget 111. Computing a percentage of either past sales or sales expected in the future is the most common method of budgeting for promotion expenditures.
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