Nintendo DS Featuring two screens, including a touch screen, a microphone, built-in Wi-Fi capability, and backward compatibility, the DS is an incredibly successful portable gaming device beating its rivals in the marketplace by a wide margin. Nintendo DS Lite The Nintendo DS is smaller, lighter, and has brighter screens than the previous model and has been embraced by fans. Tens of millions of DS Lites have sold worldwide since its release in early 2006. Wii In 2006, Nintendo introduced the Wii and with it several advanced, revolutionary features. Wireless motion-sensitive remote controllers, built-in Wi-Fi capability, and a host of other features have made the Wii the best-selling latest generation console system in the world. Nintendo DSi In April, Nintendo DSi introduced a revised portable system with two cameras and wireless access to downloadable games via the Nintendo DSi Shop. Wii Sports Resort built on the Wii Sports phenomenon and included the new Wii MotionPlus accessory, which made motion controls even more precise. Wii Fit Plus brought new options and activities to the fitness software and New Super Mario Bros. Wii brought the hand-held game to the home console. The Nintendo DS family of systems set a new all- time calendar-year U.S. sales record for any console or hand-held system. Nintendo DSi XL
Nintendo DSi XL debuted with screens that were 93 percent larger than those on Nintendo DS Lite. Nintendo and Netflix announced a partnership that would allow most Netflix subscribers to stream movies and TV shows directly through their Wii consoles. The American Heart Association and Nintendo of America formed a multifaceted strategic relationship aimed at helping people create healthy lifestyles through physically active play. The iconic American Heart Association brand appeared on boxes for the Wii Fit Plus and Wii Sports Resort software and for the Wii system itself. Super Mario Galaxy 2 was just as well-received and well-reviewed as the original, Metroid: Other M took the franchise in a new direction and Donkey Kong Country Returns revisited a classic franchise. The Wii Games: Summer 2010 competition brought thousands of people of all ages together in fun competitions. Nintendo 3DS On March 27, 2011 in the United States, Nintendo launches the Nintendo 3DS system, which allows users to view 3D content without the use of special glasses. II. STATEMENT OF THE PROBLEMS What will be the strategy of Nintendo to attract gamers to use and be successful? III. SITUATIONAL ANALYSIS STRENGHT Established brand gives a competitiveadvantage The basic strategy of ‘Gaming Population Expansion’ to provide a wider customer base in future. Brand reputation and recognition – Unlike its primary competitors Nintendo is synonymous with gaming Unique and innovative product offerings with latest games Geographical diversification reduces the business risk Innovative and simple game-play using a mixed of motion sensitivity and aiming device.
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- Wii, Jollibee Foods Corporation, Nintendo, Deaf Employment Program