Therefore from the indirect channel Celcom has selected retailer channel as

Therefore from the indirect channel celcom has

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Therefore, from the indirect channel, Celcom has selected retailer channel as their marketing channel. Celcom distributes their broadband through the intermediate which is the retailer. The purpose for Celcom using the retailer channels is because the retailer can support them to stimulate their products face-to face with the customers. Hence, Celcom retailer sells the product and services directly to the customer for individual or commercial use. The product line of Celcom broadband is confidential under specialty growth. Other than that, Celcom broadband is considered as the narrow product lines with deep assortment. Celcom has set up their specialty stores, “Blue Cube”, which is the mobile telecommunication retailer outlet for Celcom products and solutions in Malaysia. Celcom has arranged trained and experience sales person in their “Blue Cube” stores to provide professional services to satisfy the customer. Moreover, in the Celcom “Blue Cube” store, they have provided full services that related to the Celcom products to the customers. Besides, locations of the store also play a significant role in promoting the Celcom broadband. Celcom usually set up their retailer center at those crowded places such as shopping complex, roads, and streets and so on. As a result, they can attract more customers to purchase their product. Customers also can find their store easily no matter where the customer is and more suitability for them if they require any inquiry toward the Celcom products and services. Meanwhile, Celcom also stimulating their broadband by set up temporarily store during the PC fair such as Pikom PC fair. By set up store in the PC fair, Celcom can fascinate more people to purchase their broadband and increase the short run sales. Furthermore, they are usually will do a lot of 36
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advertising and lower down the broadband price in order to fascinate more customers. Therefore, Celcom used advertising method. Next, the advertising can be defined as engaging your message in any form of paid media, such as newspapers, magazines and journals, television, cinema, radio, outdoor advertising such as poster. In the advertisement, Celcom is trying to tell the readers about their specialty, their unique and superior value, the information and show their differences with other telecommunication company and also persuades the customers to choose their products at the same time in the local newspaper such as: Another example is in Golden Screen Cinema, every time before a movie starts, the advertisement of Celcom will be played and let the audiences know about the class of that particular movie. Next, second tool used by Celcom to promote Celcom Broadband is Internet marketing, which also called as I-marketing, web-marketing and online-marketing. Internet marketing promotes the products or services over the internet. Celcom used the power of internet wisely because they can promote, inform, get attention, and persuade the internet users to use their broadband in a cheaper and efficient way, as the expensive printed cost can be eliminated. Moreover, Celcom has their own group or page in some
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