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109. What is the role of the controller in an organization? Describe some of the activities over which he or she has control. 110. You are a management accountant for the Eugene Division of Lowden Company. Your longtime friend, David Orth, is the Eugene Division manager. David was instrumental in helping you obtain your current position. Because the manager's annual bonus is based on the amount of profit the Eugene Division reports for the year, David has asked you to "massage the numbers" to make the Eugene Division appear more profitable.Considering the Standards of Ethical Conduct for Management Accountants, how would you respond to David Orth's request? 111. Discuss how the goal of profit maximization is affected by ethical considerations. What incentives are there for managers to manipulate accounting data in unethical ways in order to increase profits? 112. What can a company do to increase the likelihood of its employees being ethical in all their undertakings?