Mahajan Vijay Eitan Muller and Frank M Bass 1995 Diffusion of New Products

Mahajan vijay eitan muller and frank m bass 1995

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Mahajan, Vijay, Eitan Muller, and Frank M. Bass (1995), “Diffusion of New Products: Empirical Generalizations and Managerial Uses,” Marketing Science , 14 (3), G79-G88. Marn, Michael V., Eric V. Roegner, and Craig C. Zawada (2003), “Pricing New Products,” The McKinsey Quarterly , 3 (July), 40-49. Monroe, Kent B. (2003), Pricing - Making Profitable Decisions . New York: McGraw-Hill. Nagle, Thomas T. and John E. Hogan (2006), The Strategy and Tactics of Pricing: A Guide to Growing More Profitably . Upper Saddle River (New Jersey): Prentice Hall. Narasimhan, Chakravarthi (1989), “Incorporation Consumer Price Expectations in Diffusion Models,” Marketing Science , 8 (4), 343-355. Nascimento, Fernando and Wilfried R. Vanhonacker (1988), “Optimal Strategic Pricing of Re- producible Consumer Products,” Management Science , 34 (8), 921-937. Nascimento, Fernando and Wilfried R. Vanhonacker (1993), “Strategic Pricing of Differentiated Consumer Durables in a Dynamic Duopoly: A Numerical Analysis,” Managerial and De- cision Economics , 14 (3), 193-220.
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39 Nevo, Aviv (2001), “Measuring Market Power in the Ready-to-Eat Cereal Industry,” Economet- rica , 69 (2), 307-342. Noble, Peter M. and Thomas S. Gruca (1999), “Industrial Pricing: Theory and Managerial Prac- tice,” Marketing Science , 18 (3), 435-454. Parker, Philip M. (1992a), “Price Elasticity Dynamics over the Adoption Life Cycle,” Journal of Marketing Research , 29 (August), 358-367. Parker, Philip M. (1992b), “Pricing Strategies in Markets with Dynamic Elasticities,” Marketing Letters , 3 (3), 227-237. Parker, Philip M. and Hubert Gatignon (1996), “Order of Entry, Trial Diffusion, and Elasticity Dynamics: An Empirical Case,” Marketing Letters , 7 (1), 95-109. Parker, Philip M. and Ramya Neelamegham (1997), “Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables,” Marketing Letters , 8 (2), 205-216. Raman, Kalyan and Rabikar Chatterjee (1995), “Optimal Monopolist Pricing Under Demand Un- certainty in Dynamic Markets,” Management Science , 41 (1), 144-162. Rao, Ram C. and Frank M. Bass (1985), “Competition, Strategy, and Price Dynamics: A Theo- retical and Empirical Investigation,” Journal of Marketing Research , 22 (August), 283- 296. Robinson, Bruce and Chet Lakhani (1975), “Dynamic Price Models for New Product Planning,” Management Science , 21 (10), 1113-1122. Simon, Herman (1979). “Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study,” Journal of Marketing Research , 16 (November), 439-452. Spann, Martin and Gerard J. Tellis (2006), “Does the Internet Promote Better Consumer Deci- sions? The Case of Name-Your-Own-Price Auctions,” Journal of Marketing , 70 (Janu- ary), 65-78. Sudhir, K. (2001), “Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer,” Marketing Science , 20 (3), 244-264.
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40 Sudhir, K., Pradeep K. Chintagunta, and Vrinda Kadiyali (2005), “Time-Varying Competition,” Marketing Science , 24 (1), 96-109. Tellis, Gerard J. (1986), “Beyond the Many Faces of Price: An Integration of Pricing Strategies,” Journal of Marketing , 50 (October), 146-160.
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