Aacsb analytic blooms understand difficulty 2 medium

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AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-03 Describe the various internal and external secondary data sources. Topic: Marketing Research Process Step 3--Data Collection Process 15. (p. 200) When presenting the results of marketing research to a client, it is acceptable to omit some research data that contradicts the client's expectations in order to improve the chances of being hired again. FALSE The American Marketing Association includes among its ethical guidelines a prohibition of misrepresenting or omitting pertinent research data. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-05 Examine the circumstances under which collecting information on consumers is ethical. Topic: The Ethics of Using Customer Information
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Multiple Choice Questions 16. (p. 181) Marketing research includes all of the following except: A. collectin g data. B. creating data. C. recording data. D. interpreting data. E. analyzing data. Marketing research involves the collection, recording, analysis, and interpretation of data. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research 17. (p. 180) After a year in business, Tyrone hired a market research company to analyze his sales data and tell him which groups of customers were the most profitable to his firm. Tyrone will probably use the results of this research to: By knowing who his most profitable customers are, Tyrone can adjust any aspect of his segmentation, targeting, positioning, or marketing mix to better meet the needs of these customers. He may in particular wish to pursue loyalty segmentation. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research 18. (p. 180) When Olivia learned that just twenty of her yoga studio customers accounted for eighty percent of
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her annual revenue, she probably: By knowing who her most profitable customers are, Olivia can adjust any aspect of her segmentation, targeting, positioning, or marketing mix to better meet the needs of these customers. She may in particular wish to pursue loyalty segmentation. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research 19.
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