She went on further when describing the creation of a wardrobe closet from

She went on further when describing the creation of a

This preview shows page 12 - 13 out of 23 pages.

She went on further when describing the creation of a wardrobe closet from recycled milk cartons: That is actually what I put my clothes in. I’ve col- lected milk bottle cartons and I just stuff them on top of each other and used them as a clothes cupboard. (Nat, 22) Reflecting on her childhood experiences, Sasha described: My mum always bought me second-hand uniform kits and second-hand books. She always goes to second-hand book shops, always goes to garage sales, and always recycles and stuff and I guess I kind of adopted those habits [recycling instead of making new purchases] without thinking about it. (Sasha, 22) These quotes illustrate that prosumption practices can either evolve as habitual or newly adopted practices. The former is more common among the ‘less aggressive’ environmentalists who perceive green consumption as a lifestyle. The latter is more prominent among the ‘more aggressive’ environmentalists who aim to present their lifestyle as special and different from that of mainstream consumers. As Sasha, one of the ‘less aggressive’ envi- ronmentalists, described: I guess some people will be prepared to make dif- ferent compromises. I might not be prepared to compromise on something cos’ maybe I am more mainstream than someone else like probably you know some people may go out in the bush, build a house, have solar power, and grow their own veggies. Whereas people like me need to be in the city with other people and I don’t have a garden and I can’t grow my food but I’m prepared to make certain sacrifices like not have a car and say not buy heaps of new clothes every year. I don’t buy bottled water and things like that I buy things for me that are kind of natural and easy to incorporate in my life and then in the Environment Collective. (Sasha, 22) Overall, these types of prosumption practices also pro- vide evidence that green consumers tend to move away from the negative associations of modern consumption, especially for the consumption of commodities such as basic food items, clothing, or even furniture. Hence, these practices operate outside of the dominant social paradigm and dominant market mechanism. As in previous thematic categories, some of the informants had a clear environ- mental rationale for their adoption of prosumption prac- tices. However, the majority were not solely driven by environmental concerns but more by the enjoyment asso- ciated with being producers of commodities, the social aspects of prosumption practices, or simply, as was the case for Nat and Sasha, by habit. Green Whispers We label our last thematic category green whispers. In effect, this category describes the methods by which our informants interact with others while implementing these practices. This category is significantly different from the first three categories in which our focus was to classify the consumption practices of our informants. While there were some differences among our informants with respect to the number of practices they utilized and/or the level of
Image of page 12
Image of page 13

You've reached the end of your free preview.

Want to read all 23 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture