Promote its in house brands in his brick mortar store

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promote it’s in - house brands in his brick mortar store first. After the word of mouth gains momentum, the company will go for web based advertising, for wildfangg exclusives. To enhance community engagement, systems were often created as part of this business model to allow for user feedback or product reviews. This feedback was used to enhance the quality of the assortment mix as well as reduce some of the burden of merchandise curation. Affiliated merchants would manage inventory and fulfillment processing, limiting inventory expense for Wildfang. Under this model, Wildfang Outposts as high-profile billboards designed to generate traffic to a predominantly online business. Consequently, only a limited number of Wildfang Outposts would be opened in key markets. For planning purposes, the gross margin assumption for a multisided retail platform was benchmarked at 45%, based on Zalando.com. The innovation in this business model can foster a perception of trust. Brick-and-mortar businesses provide consumers with instant gratification when a purchase is made. As a result, consumers typically spend more than they intend to at brick-and-mortar stores.
involved a shift in inventory risk to affiliates and aspects of the product curation function to Wildfang community members. Early planning involved the assumption that 20% of the assortment mix would shift to affiliate merchants, while the remainder would involve a combination of third-party and private label brands.

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