Firstly the store of lush is clean spacious and fresh

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about my consumption experience from the aspects of Maslow’s Hierarchy needs. Firstly, the store of Lush is clean, spacious and fresh, it meets the physiological needs of customers to stay clean, safe and tidy and feel comfortable. Lush wins the respect and confidence of consumers through sustainable development and green production methods. Differentiation is the way Lush creates his identity, but as consumers become more focused on ecological trends, creative products are no longer enough to attract consumers' attention, nor are they enough to differentiate their businesses from others in the industry. enterprise. As a fresh and organic handmade cosmetic brand, Lush successfully applied sensory marketing. When we walk into the store, all the products are visually appealing us. Different kinds of products have different real vegetables and plants around them, and the intoxicating and sweet smells and the vivid appearances all illustrate the actual composition of the products. What make me really impressed is when I tried to pick a bath bomb, the salesperson really throwed a bath bomb into a tub and make the water full of foaming. In the store, all the consumers can feel the unusual texture and delicious colours of the products, amazing smells and see the smooth natural packages. These stores also help to promote the freshness of the rich products and ingredients. The mask is displayed on the ice bowl, just like a deli counter, where customers can taste and
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  • Fall '19

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