What does a 9 cell industry strength matrix displaying

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What does a 9-cell industry attractiveness/business strength matrix displaying Walt Disney’s business units look like?
9-cell matrices present overlap among the four largest business units: depending on the attractiveness measures, strength measures, the weights chosen, and the circle sizes, interactive media may or may not overlap. Figure 1 presents a sample 9-cell Matrix prepared from the industry attractiveness and business strength ratings in Tables 1 and 2. Disney’s media networks, parks and resorts, consumer products, and studio entertainment are all firmly in the “grow and build” area of the matrix. The interactive media business is in the second tier and should be given secondary consideration for resources. It should be noted that interactive media is close to the “grow and build” cells of the matrix. None of the Walt Disney Company businesses should be classified as question marks, and there is no evidence provided to suggest that any business is a candidate for divestiture. FIGURE 1 Representative 9-Cell Industry Attractiveness/Business Strength Matrix of Walt Disney Company’s Businesses
Does Walt Disney’s portfolio exhibit good strategic fit? What value- chain match-ups do you see? What opportunities for skills transfer, cost

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