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The following guidelines are applicable to the completion of documentation: Ensure documentation is written in the active voice rather than the passive, as this gets the message across more directly and helps with concise writing. Documents should be: Concise Objective By exception Appropriate in language (no slang, unless recording direct speech) Include only necessary information. Concise documentation This means including the right amount of information –not too little or too much. You need to get to the point in as few words as possible; use appropriate words, sentence structures and avoid frivolous information that is not relevant. Objective documentation This involves only including the facts in documentation and no opinions or bias affecting what is recording. Subjective information is based on assumptions and feelings and will not accurately portray the incident. Ensure documentation is dated, so it can be filed chronologically and used in accordance with other documents relative to the same time period. What are your organisation's requirements for documentation? What things need to be documented? Are there standard reports for performance against KPIs? Do certain visual representations (graphs, charts etc.) need to be included?
P a g e | 59 Activity 3E
P a g e | 60 Summative Assessments At the end of your Learner Workbook, you will find the Summative Assessments. This includes: Skills assessment Knowledge assessment Performance assessment. This holistically assesses your understanding and application of the skills, knowledge and performance requirements for this unit. Once this is completed, you will have finished this unit and be ready to move onto the next one –well done!
P a g e | 61 References These suggested references are for further reading and do not necessarily represent the contents of this unit. Websites Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice: (accessed 21.11.14) Australian Guidelines for Electronic Commerce:.pdf (accessed 18.11.14) Copyright:(accessed 20.11.14) Defamation:(accessed 18.11.14) Free TV Australia Commercial Television Industry Code of Practice: (accessed 19.11.14) The Australian Copyright Council:(accessed 21.11.14) Marketing role: (accessed 21.11.14) All references accessed on and correct as of 21/11/2016, unless other otherwise stated.