The following guidelines are applicable to the completion of documentation:
Ensure documentation is written in the active voice rather than the passive, as this gets the message
across more directly and helps with concise writing.
Documents should be:
Concise
Objective
By exception
Appropriate in language (no slang, unless recording direct speech)
Include only necessary information.
Concise documentation
This means including the right amount of information
–
not too little or too much. You need to get to
the point in as few words as possible; use appropriate words, sentence structures and avoid frivolous
information that is not relevant.
Objective documentation
This involves only including the facts in documentation and no opinions or bias affecting what is
recording. Subjective information is based on assumptions and feelings and will not accurately portray
the incident.
Ensure documentation is dated, so it can be filed chronologically and used in accordance with other
documents relative to the same time period.
What are your organisation's requirements for documentation? What things need to be documented?
Are there standard reports for performance against KPIs? Do certain visual representations (graphs,
charts etc.) need to be included?

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Activity 3E

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Summative Assessments
At the end of your Learner Workbook, you will find the Summative Assessments.
This includes:
Skills assessment
Knowledge assessment
Performance assessment.
This holistically assesses your understanding and application of the skills, knowledge and performance
requirements for this unit. Once this is completed, you will have finished this unit and be ready to move
onto the next one
–
well done!

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References
These suggested references are for further reading and do not necessarily represent the contents of
this unit.
Websites
Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice:
(accessed 21.11.14)
Australian Guidelines for Electronic Commerce:
.
pdf
(accessed 18.11.14)
Copyright:
(accessed 20.11.14)
Defamation:
(accessed 18.11.14)
Free TV Australia Commercial Television Industry Code of Practice:
(accessed 19.11.14)
The Australian Copyright Council:
(accessed 21.11.14)
Marketing role:
(accessed 21.11.14)
All references accessed on and correct as of 21/11/2016, unless other otherwise stated.
