Assessment Task 2BSBMGT616 Develop and implement strategic plans1.PEST and SWOTPEST ANALYSISPolitical Factor: Some legal requirements and laws have lost their power. For thatvery reason, the company will have some effective opportunity to extend its businessand achieve further. Economic Factor: Australian dollar against other currencies became concern. So thatAUD will be depreciated and it would be hard to extend its business abroad. Recoursebecame more than sufficient means the price of them would be cheap and it is goodfor the company.Social Factor: Customers are started to buy coffee machines in high volume andCustomers started to eat out more than previous years. Technological Factor: New espresso machines are innovated. It will may haveimpact on sales of coffee machines.