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Kroger is the second largest supermarket chain in the

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81. Kroger is the second-largest supermarket chain in the United States. Which of the following is themost likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood productsincluding a wide range of eyewear and accessories?a. Consumer demand for one-stop shopping often leads to scrambled merchandising.b. The fulfillment of the wheel of retailing hypothesisc. Inflationary economic climated. Repositioning as a discountere. Growth of convenience merchandising82. _____ carry a limited line of high-turnover, high-priced goods and resemble miniaturesupermarkets. These selfservicestores are typically located near residential areas and are open long hours, seven days a week.a. Specialty storesb. Wholesale storesc. Convenience storesd. Factory outletse. General stores83. Prices are usually higher in convenience stores than in supermarkets because convenience storesoffer:
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Marketing Strategy
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a. more specialty goodsb. a wider variety of productsc. a higher level of customer servicesd. better location, longer hours, and faster servicee. higher-quality goods84. _____ are retailers that compete on the basis of low prices, high turnover, and high volume.a. Convenience outletsb. Discount storesc. General storesd. Department storese. Specialty stores85. _____ is the retailing strategy of offering consumers very limited service and carrying a broadassortment of wellknown,nationally branded “hard goods.”a. Specialty store positioningb. Merchandise positioningc. M-store retailingd. The wheel of retailinge. Full-line discounting86. A retail operation that has a 90,000-square-foot facility and houses a florist, baker, bank, craftshop, photo finisher,dry cleaner, and pharmacy under the same roof as grocery and household items would be called a:a. membership warehouse club.b. wholesale outlet.c. factory outlet.d. supercenter.e. mass merchandiser.87. Toys “R” Us sells a huge assortment of toys and children’s books at greatly reduced prices. Itoffers customers few services and competes on the basis of moderate to low prices on the largequantities of merchandise it stocks. Toys “R” Us is an example of a:a. full-line discount store.b. specialty discount store.c. general store.d. department store.e. wholesale store.88. _____ sell a limited selection of brand name appliances, household items, and groceries, usuallyin bulk on a cashand-
carry basis to members only.a. Super outletsb. Factory outletsc. Wholesale discountersd. Off-price discount retailerse. Warehouse membership clubs

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Term
Spring
Professor
IreneMeares
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The document you are viewing contains questions related to this textbook.
Marketing Strategy
The document you are viewing contains questions related to this textbook.
Chapter C13 / Exercise 3
Marketing Strategy
Ferrell/Hartline
Expert Verified

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