the amount of time between the recognition than an order needs to be placed and

The amount of time between the recognition than an

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the amount of time between the recognition than an order needs to be placed and the arrival of the needed merchandise at the seller’s store, ready for sale. Vertical Channel Conflict (Vertical Supply Chain Conflict): a type of channel conflict in which members of the same marketing channel, for example, manufacturers, wholesalers, and retailers, are in disagreement or discord Horizontal Channel Conflict (Horizontal Supply Chain Conflict): a type of channel conflict in which members at the same level of a marketing channel, for example, two competing retailers or two manufacturers, are in disagreement or discord, such as when they are in a price war Independent (Conventional) Supply Chain: a loose coalition of several independently owned and operated supply chain members—a manufacturer, a wholesaler, and a retailer—all attempting to satisfy their own profits, often at the expense of other members Vertical Marketing System: a supply chain in which the members act as a unified system; there are three types: administrated, contractual, and corporate Power: a situation that occurs in a marketing channel in which one member has the means or ability to have control over the actions of another member in a channel at a different level of distribution, such as if a retailer has power of control over a supplier Information Power: a type of marketing channel power that occurs if the channel member exerting the power has information that the other channel member wants or needs and can therefore get them to do what they want Legitimate Power: a type of marketing channel power that occurs if the channel member exerting the power has a contractual agreement with the other channel
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member that requires the other channel member to behave in a certain way. This type of power occurs in a administered vertical marketing system Reward Power: a type of marketing channel power that occurs when the channel member exerting the power offers reward to gain power, often a monetary incentive, for getting another channel member to do what it wants it to do Coercive Power: a type of marketing channel power that occurs when the channel member exerting the power threatens to punish or punishes another channel member for not undertaking certain tasks it wants it to do Referent Power: a type of marketing channel power that occurs if one channel member wants to be associated with another channel member with whom the others wish to be associated has the power and can get them to do what they want Expertise Power: a type of marketing channel power that occurs if the channel member exerting the power has expertise that the other channel member wants or needs and can therefore get them to do what they want
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Chapter 15 Vocabulary Retailing: the set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought at stores,
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