Moreover peta director mimi bekhechi said

  • No School
  • AA 1
  • 110

This preview shows page 64 - 66 out of 110 pages.

Moreover, Peta director Mimi Bekhechi said, Having witnessed an astounding level of cruelty to sheep in every shearing shed Peta US visited Australia, the US and, now, Argentina, it s high time that companies and con- sumers ditch real wool. Today, fi nding alternatives to hide, fur and fl eece is easy, and no animal has to suffer when businesses make kind choices (Snowdon 2012 ). We thank Stella for rejecting cruelty in the wool industry and hope Patagonia and others will follow suit (Snowdon 2012 ). Kering Group also agreed to stop sourcing from Ovis 21 for all brands, including Alexander McQueen, Balenciaga, Bottega Veneta, Brioni, Christopher Kane, Gucci, Volcom, and Saint Laurent. 11 Source - 21.html . Sustainability in the Textile and Fashion Industries 59
Image of page 64
5.5 The Ovis 21 Statement 12 On August 15, 2015, Ovis 21 posted the unsigned statement shown below on its Web site (see screenshot on Exhibit 5): Ovis 21 certi fi es grassland regeneration, fl ock improvement and wool quality in a network of farms. With regard to the video footage taken in December 2014 in one of the farms in the Ovis 21 network, the images depicting inhumane treatment of lambs and sheep are unacceptable. Ovis 21 does not justify cruelty. We have identi fi ed and intervened the property involved, which is now no longer a certi fi ed property. We regret not being informed when the footage was taken, to take immediate action. Farming practices have a relevant role as a tool to improve biodiversity and ecosystem function, to produce food and fi ber for an increasing world population, and to generate the best environment for wildlife, rural families, and their communities. 5.6 The Standing of the Two Key Organizations After the Episode The author exchanged mails with two organizations with which Ovis 21 had a close relationship, the Savory Institute and System B (and B Lab). Both knew that the author was preparing this chapter and that it comprised the analysis of Ovis 21 case. The former organization did not allow the use of information collected during said exchanges and referred to its Web site since it is their of fi cial site. 13 System B had along with the author a different approach: open and it allowed for the use of the information exchanged. 14 The author intended to check whether they had (or may have) made some kind of public statement since evidence provided by PETA was totally irrefutable for two reasons: First, that Patagonia (a B Corp) and Stella McCartney had made their own audits and proved the existence of cruelty. And second, Ovis 21 own statement posted on their Web site, which fully accepted the facts (that is to say that there was, indeed, cruelty to animals in one of their establishments).
Image of page 65
Image of page 66

You've reached the end of your free preview.

Want to read all 110 pages?

  • Fall '19
  • Sustainable fashion, Sandra Roos

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors