measures how many consumers in a market are familiar with the brand and what it

Measures how many consumers in a market are familiar

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measures how many consumers in a market are familiar with the brand and what it stands for and have an opinion about it. perceived value of a brand is the relationship between a product's or service's benefits and its cost. Customers usually determine the offering's value in relationship to that of its close competitors. Brand associations reflect the mental and emotional links that consumers make between a brand and its key product attributes, such as a logo and its color, slogan, or famous personality. Brand loyalty occurs when a consumer buys the same brand's product or service repeatedly over time rather than buy from multiple suppliers within the same category Manufacturer brands , also known as national brands , are owned and managed by the manufacturer. Retailer/store brands , also called private-label brands , are products developed by retailers. When all products are sold under one family brand , the individual brands benefit from the overall brand awareness associated with the family name brand extension refers to the use of the same brand name in a different product line. line extension is the use of the same brand name within the same product line and represents an increase in a product line's depth. Brand dilution occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold. Co-branding is the practice of marketing two or more brands together on the same package, promotion, or store Brand licensing is a contractual arrangement between firms whereby one firm allows another to use its brand name, logo, symbols, and/or characters in exchange for a negotiated fee Brand repositioning or rebranding refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences primary package is the one the consumer uses, such as the toothpaste tube secondary package is the wrapper or exterior carton that contains the primary package and provides the UPC label used by retail scanners Sustainable packaging is product packaging that is ecologically responsible
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