P 452 is a form of sponsorship that links a sponsor

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94. (p. 452) _____ is a form of sponsorship that links a sponsor to a physical site such as a stadium, arena, auditorium or racetrack. Venue marketing is a form of sponsorship that links a sponsor to a physical site such as a stadium, arena, auditorium or racetrack. AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 17-03 Explain the potential benefits and drawbacks of sponsorships in an IMC plan. Topic: Types of Sponsorship
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