Implementation Due to the fact that Classic Gentleman has not yet reached its

Implementation due to the fact that classic gentleman

This preview shows page 79 - 83 out of 127 pages.

Implementation Due to the fact that Classic Gentleman has not yet reached its full potential, the team recommends that the client begins to hire employees once their demand increases. As of now, the best option would be for the client to continue working at the events and eventually implement the plan once their demand increase enough to where the client, family and friends are unable to keep up with the demand. 78
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Section #6: Planning for Use of Funds 79
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Introduction Having a business will often bring new expenses, such as purchases and hiring new personnel. These purchases are actually investments that are necessary to get the business to grow and look more established as a company. This section will focus on finding and providing examples of these necessities within a cost effective and timely source. Cost Effective Resources Current State Mr. Hanrahan mentioned in the initial meeting that for events for Classic Gentleman there is no official uniform, so it can be difficult to recognize who the employees are attending the bar. It was also discussed that besides signage at events and the running of websites and social media there is no other forms of marketing for the business. Desired State Moving forward it would be best for a uniform to be put into place for the bartenders and the back bar staff to adequately represent Classic Gentleman. It would be ideal for personnel to be hired to start implementing marketing practices. Development of Research/Options Staring with uniforms, because of the nature of the events a dress code is important to set apart the bartenders and bar back staff from the clients. According to A Bar Above, a private bartending dress code should be simple and classic (Freeman, 2017). They recommend black inexpensive pants and non-slip shoes. When it comes to shirts, it is important to check in with the person who booked, but usually a white dress shirt and black tie will do. Of course, if the client has a special request for a special occasion such as a wedding or rather a more informal event such as a summer barbecue, then those wishes should be considered. 80
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For social media, there are a few options, Classic Gentleman could hire an intern, or a full-time staffer, or a hire a marketing agency. Here is a comparison using information from Articulate marketing Stibbe and pay rates from PayScale, Indeed and Intern Full-time Staff Agency Requires patience and learning from student Least expensive of these options Fresh and enthusiastic Wage: $14.55/ hour Can be added onto another job such as office manager Has most inside knowledge Salary on Average: $69,251 USD Can provide experts in all fields of marketing Less cost on recruitment than full time Cost: $40-60/ hour Recommendation Moving forward with the uniforms, the employee’s uniform should be addressed from the time of hiring. It is highly recommended they wear the proposed uniform of a white shirt, black tie, black pants, and non-slip shoes. Classic Gentleman does not have to provide the uniforms, since the owner prefer a more individualistic style.
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  • Spring '17
  • Trisha Miller
  • Accounting software, Comparison of accounting software, Classic Gentleman

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