government. Companies like Apple have an opportunity to work hand in hand with companies and the government in China or other parts of the world who are still only 85% or below compliant with human rights violations. Addressing the root causes of these violations including increasing wages, offering education, family leave, or addressing quality of life would go a long way in improving the situation. In the triple bottom line, it is time to look at the people and planet. 18 people jumped from the rooftops at the manufacturing facilities in China and 14 individuals died. The workers who jumped felt they had no other options. Even a little relief 17 Leswing, Kif. “Apple says it found one underage worker building Apple products last year” Business Insider. 27 March 2017. - worker-2017-3 18 Huffington Post “Microsoft Employees Raise $1 Billion For Charity In 30 Years Of Employee Giving Campaign” 22 Oct. 2012. - charity_n_2001535.html 11
would go a long way. Apple has the means to do much more to create shared values between the company who prides itself on innovation and being “different” and the companies who are literally dying to supply the products. Apple should act ethically to drive sales In the end, it will be the consumer and the companies working together to lead the charge in social responsibility and change. As consumers become more aware and educated about the products bought and sold, the demand for companies to operate ethically becomes a purchase motivator. In the triple bottom line, profit has been the driver for corporations however, consumers can sway profit with choices involving people and planet. Ethical standards will continue to raise issues with the global supply chain, as there are no international standards on ethics. World ethics, driven by profit, are changing over time as the consumer demands sustainability results especially results having to do with human life and the planet in which we live. Some marketers believe brand loyalty, regardless of ethical issues, wins. This being said, some savvy marketers are using ethics to drive sales as we have seen with Whole Foods. Humans contradict themselves and often have a short memory. The quote by Mark Sagoff sums it up, “I love my car; I hate the bus. Yet I vote for candidates who promise to tax gasoline to pay for public transportation. I send my dues to the Sierra club to protect areas in Alaska I shall never visit…I have an “Ecology Now” sticker on a car that drips oil everywhere it is parked.” Doing the right thing “feels good.” as long as we still get what we want. It is up to the companies to give consumers what they want in an ethical way. 12
You've reached the end of your free preview.
Want to read all 13 pages?
- Summer '19