13 the psychological process in which knowledge is

13. The psychological process in which knowledge is recorded is known as _______________.
a. Attention
b. Motivation
c. Memory - X
d. Epistemology
14. Which of the following orients consumers toward the pursuit of their aspirations or ideals?
15. Consumer involvement represents degree of__________ a consumer finds in pursuing value from a given

category of consumption:
16. There are 5 different types of involvement in consumer behavior. Name each one.
- Psychological
- Social
- Cultural
- Personal
- Economic.
ESSAY
17. Define comprehension. List the main factors that influence consumer comprehension. Discuss an example of
each factor.