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2.Explain these web analytics terms: Bounce rate;The percentage of website users who connect to a website but leave the website without connecting to other pages or information. The high return rate means that visiting the website is unlikely to lead to the purchase of products.Impression; The number of times any URL from your site appeared in search results viewedby a user, not including paid Google Ads search impressions.Keywork; ideas and topics that cover what the content is about (act as a shortcut)Organic search;refers to the area that does not include the keyword ad scope on the URL list in Search Engine Results Page. It is below part of the paid advertising area.Pageviews; the number of times a user has opened a page on the InternetWeb analytics isliterally the act of analysing a website. it was close to a systematic analysis of the amount of processing, and the frequency of use of the web page. As IT technology improves, it is not a systematic web log analysis, it's a visitor-centred web analysis.Load time;is the average amount of time it takes for a page to show up on your screen.Crawler/spider/bot; A program that visits web sites and reads their pages and other info in order to create entries for the search engine index.Stickiness; The average minutes over a duration that users spend on a website.Pay per click; it can target a particular audience by using social media platforms such as Facebook or LinkedIn.Click through rate; It shows the number of clicks that occur in a blog's page view in percentage.
Landing page; The first screen of a web page that a customer sees when they click on a search engine, advertisement, etc.Session;is a collection of actions that a user has generated on their home page. In other words, it is a collection of queries that occur during a user's visit.Week 71.Explain your understanding of …Page title: Page titles are also called title tags. In short, it is a brief description of the web page and is located at the top of the browser window and tells you what it will talk about at a glance. The page title must contain the keyword that you want to say on this page.Meta tags: Meta tags are Hyper Text Markup Language (HTML) tags that describe the content of a web page. Meta tags such as meta titles and meta descriptions play an important role in the Search Engine Optimization (SEO) plan on the Web site because they contain keywordsand phrases that describe the content of the page. Without metatags, websites are not properlydiscovered or displayed to users.2.Why is the structure of URLs important for SEO?First, Google and other websites are one of the most important things to look at to see the content of the page. You need to know what each page is in order for the website to continue to provide the associated information to the browser. Second, the exact URL structure makes it easier for you to navigate to your own site. Finally, creating a good URL structure for users alsohas a positive impact on the search engine. The search engine crawler makes it easier to creat