Answer in the united states common law protection

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Answer: In the United States, common-law protection exists if the firm has used the name and established it over a period of time. Diff: 3 LO: 9.3: Explain how branding and packaging strategies contribute to product identity AACSB: Ethical Understanding and Reasoning 128) Panasonic markets a line of digital cameras that use Leica lenses. Leica lenses are legendary for their superb image quality. Panasonic is known for its consumer electronics. What marketing strategy are Panasonic and Leica implementing? Support your answer. Answer: Panasonic and Leica are implementing cobranding. Cobranding benefits both partners when the combination of the two brands provides more customer recognition power than either brand on its own. Diff: 2 LO: 9.3: Explain how branding and packaging strategies contribute to product identity AACSB: Analytical Thinking 129) Why might a firm want to use sustainable packaging? Describe one type of sustainable packaging in your answer. Answer: A firm might want to use sustainable packaging, such as using recycled materials to produce the package, to reduce the environmental impact of the package. The firm can show customers its commitment to act in a socially responsible manner through its packaging choices. Diff: 2 LO: 9.3: Explain how branding and packaging strategies contribute to product identity AACSB: Ethical Understanding and Reasoning 130) Briefly explain what the U.S. Food and Drug Administration (FDA) requires on food labels and why. Answer: The FDA requires marketers to provide a great deal of information on food labels, including the amount of fat, saturated fat, calories, cholesterol, carbohydrates, protein, vitamins, and trans fat. These regulations are designed to force firms to be accurate in describing their products so that consumers can know exactly what they are buying. Diff: 3 LO: 9.3: Explain how branding and packaging strategies contribute to product identity AACSB: Application of Knowledge
131) In small firms, the marketing function is usually handled by a ________ who is responsible for new-product planning, advertising, working with the company's sales representatives, and marketing research. A) single marketing managerB) brand managerC) product category managerD) market managerE) venture team managerAnswer: ADiff: 2LO: 9.4: Describe how marketers structure organizations for new and existing product managementAACSB: Interpersonal Relations and Teamwork

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