Selected Answer: associati on Answers: associati on loyalty awarene ss insistenc e Question 21 1 out of 1 points One factor that influences the consumer decision-making process is __________, which refers to the set of values, attitudes, and ways of doing things passed from one
generation to another in a given society. Selected Answer: culture Answers: cognitive dissonance the legal environment group behavior culture Question 22 1 out of 1 points A firm that wants to distribute its products as widely in a market as possible would use a(n) ___________ distribution strategy. Selected Answer: intensiv e Answers: extensi ve shotgu n univers al intensiv e Question 23 1 out of 1 points _____________ shipping uses several different modes of transportation to complete a single long-distance movement of freight. Selected Answer: Intermodal Answers: Intermodal Multilevel
Flexmode LAST (land-air-sea transport) Question 24 1 out of 1 points When a brand becomes commonplace and identified with a category of goods rather than the unique product of a specific manufacturer, the brand may become a: Selected Answer: generic name. Answers: generic name. trademark. universal product code. product liability issue. Question 25 1 out of 1 points In the past, ___________________ was an important advertising strategy used in movies. Now it is also used with video games. It can be easily altered to reflect another advertiser, depending upon which advertiser has purchased ad time. Selected Answer: product placement Answers: product placement direct mail sampling a commercial Question 26 1 out of 1 points Which of the following is a consumer sales promotion activity? Selected Answer: Contests
Answers: Contests Advertising Vending sales Direct mail Question 27 1 out of 1 points One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility. Selected Answer: service Answers: psychograp hic place service form Question 28 1 out of 1 points The goal of __________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. Selected Answer: promotion Answers: promotion market research market segmentation marketing loyalty
Question 29 1 out of 1 points Understanding consumers in marketing is considered so important that a whole area of marketing called _____________________ emerged. Selected Answer: consumer behavior Answers: customer programming consumer behavior individual benchmarking customers competency Question 30 1 out of 1 points The ____________ is a theoretical model that describes the sales and profit performance of a product class over time. Selected Answer: product life cycle Answers: product life cycle marketing template market stages model commercialization time line Question 31 1 out of 1 points Marketing intermediaries can provide _________ utility by offering customers affordable credit, free delivery, and product guarantees.
You've reached the end of your free preview.
Want to read all 20 pages?
- Summer '19
- Marketing, producer