Q3 what strengths and weaknesses did sony have when

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Q3. What strengths and weaknesses did Sony have when it entered the video game market in 1995? What strengths and weaknesses did Microsoft have when it entered the video game market in 2001? SONY:Sony entered the video game market in 1995 with tremendous brand image.Hired the video game veteran Bruce Strain. Lack of experience about the industry, more experience in consumer electronics. MICROSOFT:Some familiarity with the video game industry. Technological advantages.No experience with manufacturing gaming consoles. Stiff competition from Sony’s PS2.Challenge to create an image distinct from that in the software market.
Q4. In what ways did Nintendo’s Wii break with the norms of competition in the video game industry? How defensible was its position?Nintendo introduced a remote with a physical interface rather than a controller where the players had to get used to. The console was priced much cheaper than the other consoles in the market.Games for Wii were cheaper to develop.It appealed to a lot of casual gamers from a wide range of demographics.The position was defensible as their console was a completely new innovation.Even when the competitors introduced similar motion detecting remotes/controllers, they were priced as high as the entire Wii console.
Q5. Comparing the deployment strategies used by the firms in each of the generations, can you identify any timing, licensing, pricing, marketing, or distribution strategies that appear to have influenced firms' success and failure in the video game industry?The Emergence of 8-Bit SystemsV/SWinnerLow cost, Quality games & Strict regulation
The 16-Bit Video Game SystemsV/SWinnerEarly introduction, Backward compatibility & Game developer’s support.
32/64-Bit SystemsV/SWinnerGood brand image, Extensive distribution & Well formulated strategies.
128-Bit SystemsV/SWinnerBackward compatible & Huge installed base.
A second round of competition in 128-Bit SystemsV/SInitial success - Early introduction, better graphics and HD videos. Game Changer
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