Project on Plaire, Capstone, 023896192.docx

3 invest on a brand photo shoot that should be easily

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3. Invest on a brand photo shoot that should be easily advertised on newspaper and magazines. 4. Leaflet for the target customer and SMS campaign. Massive SMS campaign reminding customer about their products and activities. 5. Make a brand loyal customer list and give them souvenir and loyalty card. 6. Collaborate with hotels and student clubs and offices to acquire new customer and increase brand awareness 7. Strong staff training and bonuses system. 8. Going online with local selling websites. 9. Objectives to increase sale by 120%. 17
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10. Effective team work. 11. Keep one Facebook, one strong website so that customers do not clutter around in different media. Alternatively, Plaire can invest only on traditional media and the high demand products and try to increase sales. References 1. Quln, R M. (2015). Steal Their Style: 7 Retail Brands Bringing Life To Their Digital Marketing | Audiense. Retrieved October 28, 2016, from - to-their-digital-marketing/ 2. Our Brand Story, n.d. Retrieved October 28, 2016, from 4.What is branding? - Define Branding. (n.d.). Retrieved from - branding.htm 6. Joseph C. (n.d.), Customer-Driven Marketing Strategy | Chron.com. (n.d.). Retrieved from 18
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7.Williams, J. (n.d.) SWOT Analysis for the Fashion Industry | Chron.com. (n.d.). Retrieved from 8. Major Challenges Facing Fashion Retail Industry Today. (2015, September 14). Retrieved from - retail-industry-today.html 9. Vincent bastien. (2015). Entrepreneur . Retrieved 10 November, 2016, from 10. Chabra, E. (2015). H&M's $1m recycling prize is clever but no solution to fast fashion. Retrieved from - overproduction-fast-fashion 11.Economist, T. (2015, September 5). Faster, cheaper fashion. Retrieved November 16, 2016, from - prepares-conquer-america-rivals-should 12. Basic Format: Author. (Year, Month Day). Branding Status Plaire (Kamrul Hasan Shaon) [Description of form]. Retrieved from Example: Edleman, M. W. (2004, October 21). Marian Wright Edelman: Bush leaving kids behind (T. Smiley, Interviewer) [Audio file]. Retrieved from 13. Ahmed, I.. (2016, Apr. 15 ). In How Do You Solve a Problem Like Prada? . Retrieved Month. Day, Year, from - like-prada 14. Shaon, K. H. (2016, September 14). Phone. 19
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