Companies depending on technology for their operations are therefore forced to

Companies depending on technology for their

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Companies depending on technology for their operations are therefore forced to be dynamic in their operations. Changes in operation methods can be costly for businesses and even threatens the future survival of the companies that fail to adapt to the new technology. Rapid technological changes are threats to operations of Amazon but can also be used as an opportunity against its competitors. The company has invested heavily in information technology with continued research. Technological obsolescence has, therefore, become a competitive advantage for Amazon. Improved technology results in increased efficiency of operating e-commerce business. New computing technologies enhance the performance of companies because it minimizes the cost of operation and also saves on time. The continued growth of technology offers an opportunity for the future expansion and growth of the company. With improved technology, there comes the problem of cybercrime because enhanced technology enables more people to invade the company's systems and cause potential harm to its operations. According to a study conducted by Dr. Michael Mcguire from the University of Surrey, online platforms like Amazon are being misused by criminals to sell counterfeit goods. The e-commerce company only offers a platform for retailers to sell their products, and it not directly involved in the control of the quality of products sold. Cybercrime has, therefore, affected the customer experience and has put
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pressure on the company to come up with strategies for preventing illegal dealings made through the company. The study also reported that criminals were selling illicit drugs through the platform. Businesses have also taken advantage of e-commerce to evade taxes. These forms of cybercrimes have become a threat to Amazon because it is incurring additional costs of operation in trying to fight the different kinds of crime. Environmental factors Although the operations of the business are done online, it is still affected by the natural environment. The interest in coming up with programs to ensure the sustainability of the environment has risen, and many companies are being involved in the efforts to come up with alternative waste management programs. A lot of research is also being done on renewable sources of energy. Involvement in these programs can be a form of social responsibility for the company and can be used to promote the brand name.
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