Must be precocious and pay attention to existing or

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must be precocious, and pay attention to existing or start-up companies making similar products like us (make up). Entwines our search a company that we should be constantly looking at carefully is LUSH, as it is an international company very well- known with many loyal customers, recognized for being organic and have many varieties of products for different skins…etc. But, as we are an innovating brand we will be differentiated. We adapt and offer unique products for each and every customer, causing immediately a good impact to buyer’s eyes. Something as the brand name says ‘Unique’. 5. Threat of substitute products or services
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The market position of existing suppliers of beauty may be threatened by more accessible and cheaper raw materials which will be affecting the price benefiting both suppliers and the brands, innovation by the manufacturers of traditional makeup and increasing healthcare concern. It is very easy for consumers to change from a business’s product to that of a competitor, therefore we implemented this new idea which includes unique products in the market.
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