Every Ford employee is tasked with unique responsibilities and the top

Every ford employee is tasked with unique

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of competitive advantage. Every Ford employee is tasked with unique responsibilities and the top management is responsible for overseeing all processes and exploring new product developments suitable for new markets ( Ford Motor Company, 2019). By cutting production costs and other overheads, Ford has been able to reduce prices of its products, which is a major source of value for customers. The low cost and high quality focus gives Ford competitive advantage and can serve the firm in the new markets. Business Management and Corporate Strategy
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FORD MOTOR COMPANY 4 Ford has a streamlined and globalized business outlook that focuses on the introduction of products that consumers need. The company has significantly modernized its operations to meet market demand and has a more product line driven by safety, high quality, value, and fuel economy ( Barbuto Jr, 2016). Ford adopted this aggressive strategy to ensure it leads the market with great products - cost and differentiation advantages underpin these strategies. Differentiation is a critical aspect in Ford’s business offerings and its products are unique compared to its competitors. Notably, it provides eco-boost engines, fuel saving technology, and safety features (break support radar and roll stability) that are unavailable in the market. Other than differentiation, Ford adopts a cost leadership strategy by providing quality products at low prices. Ford is an innovative corporation that pursues a competitive pricing strategy to market its services and products ( David & David, 2013). Companies such as Honda, Toyota, and Hyundai are major threats and the best way to ward off competition is to provide excellent products at low costs. In fact, Ford’s pricing strategy is viable with regard to new
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  • Spring '20
  • Ford Motor Company

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