1 One of the main strengths of Blackberry is that its devices are more secure

1 one of the main strengths of blackberry is that its

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1.One of the main strengths of Blackberry is that its devices are more secure than its competitors and indeed, the security features inherent and embedded in the devices are unmatched by any other mobile maker including Samsung and Apple. This is the reason why Blackberries are so popular with corporate users who use it to link it and integrate it with their VPNs or Virtual Private Networks.2.Perhaps the biggest strength of Blackberry is that it enjoys top of the mind recall and has a good reputation among corporate users of mobiles because of its proprietary technology that scores over its competitors especially where corporate users are concerned.3.The Blackberry devices can be used with any mobile carriers anywhere in the world and indeed, this is a key strength for the company as it goes along its business with easy mobility and portability.Weaknesses1.As mentioned earlier, Blackberry was essentially a single pony trick with its obsessive focus on the corporate users. With the large consumer base untouched by it, Samsung and Apple quickly garnered this segment and by providing an easy to use user interface and apps that were simple and effective, these companies soon began to take away even the corporate customers of Blackberry.Assignment 2: Marketing StrategyMarketing FundamentalsPage 3 of 3
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