Know a if customers are using cre cards or cash to

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know: A. if customers are using cre cards or cash to make purchases. B. how many employees the retailers have. C. where their target customers expect to find their produc
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D. whether the products will fill self-actualization needs thr E. whether customers will find the store atmosphere appro location. Manufacturers must know where their target customers expect to find their products, or they will not know which retailers to consider as partners. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-02 Outline the considerations associated with choosing retail partners. Topic: Choosing Retailing Partners 31. (p. 315) Generally, the larger and more sophisticated the channel member, the less likely that it will: Larger, more sophisticated channel members (such as large manufacturers) are likely to perform many channel functions for themselves instead of using intermediaries. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-02 Outline the considerations associated with choosing retail partners. Topic: Choosing Retailing Partners 32. (p. 315) John used to work for a large, well-known retailer. He left that company to go to a smaller company, and in doing so, he discovered that the channel functions were handled very differently in the smaller firm. Looking back at his experience, he noticed that larger firms:
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Learning Objective: 15-02 Outline the considerations associated with choosing retail partners. Topic: Choosing Retailing Partners 33. (p. 315-316) There are three types of supply chain distribution intensity: The three types of supply chain intensity are intensive, selective, and exclusive. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-03 List the three levels of distribution intensity. Topic: Distribution Intensity 34. (p. 315) Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets, the higher quantity it will sell. If this is consistent with the company's overall strategy, it will choose __________ distribution.
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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