Guizhou Tourism Sustainable Development Rural tourism is an essential aspect of

Guizhou tourism sustainable development rural tourism

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the fastest-growing regions in China due to tourism. Guizhou Tourism Sustainable Development Rural tourism is an essential aspect of the tourism industry in China. Out of every three tourists, one of them is in the country for rural tourism. After the onset of the 21 st century, there
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GUIZHOU TOURISM 4 has been a rapid development of the Internet, and the human race has entered a new age of "Internet Plus". Since the year 2016, authorities in the Guizhou region have stressed on the vigorous development of rural tourism and leisure agriculture to make it a pillar for the development of the rural areas in the region. "Internet plus" is largely influencing this strategy by putting more rapid requirements on rural ecological tourism. Research shows that the “Internet plus” has improved the marketing mode of rural ecological tourism. With this approach, more ecological tourists have been able to obtain information, experience, communicate and book slots over the internet using their mobile phones. Through the internet, tourists can determine their favourite destination since they can obtain the latest information concerning the destinations. With the investment on "Internet plus", the management of the province has been able to redefine the consumption and business patterns of the ecological tourism business. According to Zhang (2017), more and more consumers tend to choose rural tourist routes and always book for accommodation through mobiles phones and also give suggestions and feelings about the services. The business of tourism in Guizhou is combined with the internet to achieve the sustainability required for the industry. The management of tourism has overseen the change of business activities from sending messages, distributing leaflets and sharing information over radio to use of website applications to establish new travelling information meeting the various needs of rural ecological tourism (Zhang, 2017). Sustainable tourism growth in the region is linked to multiple aspects of the region. These aspects include economic stability, regional level economic success, localized livelihood improvement, ecological sustainability, and socio-cultural sustainability. The concept is as shown below.
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GUIZHOU TOURISM 5 Figure 3: Sustainable Tourism (Wong, 2015). Guizhou’s Economy The province has seen accelerated growth in the economy according to the official provincial report. The province is seen to work on four major tasks which include promoting the innovation and development of infrastructure. The province is home to the most significant caves, and beautiful nature scenes attract more and more tourists to the region. Unlike other regions, Guizhou is hugely promising in terms of tourism since it is entirely untouched. The province has been able to gain a lot of revenue from the tourism industry, as shown below. The economic performance of the province is seen to be significantly contributed by tourism and is Regional Economic Success Localized Livelihood Improvement Economic Sustainability Sustainable Tourism Ethnic Cultural Preservation Socio-cultural Sustainability
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  • Spring '14
  • Guizhou Tourism

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