Concept Generation and Creative Thinking part 1.pdf

Solutions are present advanced engineering

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solutions are present Advanced engineering undergraduates and practicing mechanical engineers designing a spill-proof coffee mug. Some shown an initial example which included some undesirable features (e.g., a straw) Participants told what the undesirable features were and why they were undesirable (e.g., a straw will always leak). Jansson & Smith, 1991 What do you think happened when participants generated ideas?
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Fixation on Examples Designers who were shown the initial example produced worse solutions, frequently having many aspects from the provided example in their final solutions , including the specific aspects that were described as undesirable (i.e., a straw). BEWARE : Aspects of the example solution, including aspects that were shown to violate goals of the problem statement, can find their way into the designers’ solutions So– should you look at examples of existing products when you’re in the front- end of design?
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How can you Fix Fixation? Become Aware and Metacognitive as a Designer Designers are often unaware that they are being influenced by example solutions or previously generated solutions. Reframe the Problem Use Idea Generation Tools to help you think “Outside of the Box” Is all fixation bad?
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Ideation Best Practices: 1. Generate multiple and diverse ideas 2. Don’t evaluate 3. Diverge now (converge later) 4. Don’t just say it, draw it! 5. Avoid fixation 6. Use idea generation strategies § Brainstorming § Brainwriting § SCAMPER § Design Heuristics § Synectics § TRIZ § Morphological Analysis § Analogical Thinking § Lateral Thinking § IDEO Method Cards § Whack Pack
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Ideation Best Practices: 1. Generate multiple and diverse ideas 2. Don’t evaluate 3. Diverge now (converge later) 4. Don’t just say it, draw it! 5. Avoid fixation 6. Use idea generation strategies Do all of these things to set yourself up for success!
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  • Winter '18
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