Hence from the methodological point of view the strategy has at basis and is

Hence from the methodological point of view the

This preview shows page 57 - 59 out of 74 pages.

Hence, from the methodological point of view, the strategy has at basis and is grounded in the following instruments and work procedures: content analysis; analysis of statistical data from organized sources; comparison of statistical data on the evolution scale; interviews with the local actors of development; SWOT analysis; analysis and interpretation of studies, reports, researches, strategies and regulations local, county, regional, national and European studies, reports, researches, strategies and regulations. The local development strategy identified a clear and comprehensive vision on the future – the status in which the community wishes to become at the end of the planning period – and establishes the objectives by means of which this vision will be accomplished. The principles and ways of actions for reaching the objectives are structured such as to allow the actors, the organizations and the citizens its putting into application, to coordinate the efforts and to collaborate to the benefit of the entire community, with the synergic use of all resources, knowledge and local will. The strategy implementation element is represented by the set of projects describing recommendations, time planning, resources and necessary steps, as well as a series of indicators facilitating progress measurement in implementing the strategy. A system of periodical monitoring and review allows the adaptation of the strategy to the new states of fact of the commune, installed following the implementation of the actions, as well as the involvement of new legislative provisions or modifications of the national strategies (Dinca, D., 2010). For an adequate putting into practice of the strategy, the following conditions must be observed: approval and support from the local council and the community; support from the private sector, especially of the economic component; permanent informing of the community with respect to the application progress; permanent monitoring of the stage of reaching the proposed objectives.
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Rural Marketing to the Aid of Local Development. Case Study - Jilava Commune… 57 5. Marketing plan The marketing plan was established around the following requirements, exigencies: Justification of the specific product/event that makes the object of the promotion Specificity of the specific product/event promoted, competitive market in the touristic field in the respective area, range of touristic products / events offered/organized in the area. SWOT analysis of the tourism in the area (with focus on the degree of accessibility to the specific product/event promoted, facilities offered in the other, other touristic products offered in the area, the existence of touristic information centers in the area, other relevant elements.) Current market analysis (number of tourists per year - foreign/Romanians, categories of tourists, average stay in the area, existing housing facilities, season dependency of tourism in the area, categories of tourism practiced
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