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CLM059 Fundamentals of Small Business for the Acquisition Workforce lesson 5.2- Market Research Methodology TOC I RESOURCES I PRINT 1 HELP T ypes of Mar ket Resear ch Knowing y our agenc y' s mission and the uu ' U'- ' '" and se rv ices it buys helps to target the research more effecti vel y, but the market research differ on w hether you are su rv eilling an area to betteru~~~~ ;r.::::~7:~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~ .. .., specific need . 5 T actical M arke t Research Tactical market research involves in-depth inv estigation of the marketplace for a specific acquisition or identified need. The goal of tactical market research is to answ er specific questions to gather data about the market , suppliers, pricing, products , se rv ices, and so on and use the information to define requirements and help shape an acquisition strateg y . Many electronic business systems are used to conduct tactical market research . The y help to identify the small businesses w ith relev ant capabilities in the designated NAICS code markets and reflects those that have been awarded federal contracts for similar purchases . This type of tactical market intelligence is an initial indicator of existing small business capabilities . It should be used as a starting point in devising a market research plan and strateg y . The acquisition team may need to acquire additional indust ry information to ultimatel y determine the feasibility of set-asides and how to maximize small business utilization . The R equest for Information ( RFI ) is a tool that is frequentl y used to define a requirement or develop an acquisition strateg y . RFis are notices published on FedBizOpps to solicit indust ry input to assist the Go v ernment in understanding Tactical Market Re·seal unknowns or obtaining information that clarifies specifics about current or anticipated products or se rv ices in an indust ry . (Investigation) See DAU ACOuipedia Market Research , for additional guidance. ~AU
CLM059 Fundamentals of Small Business for the Acquisition Workforce lesson 5.2- Market Research Methodology TOC I RESOURCES I PRINT 1 HELP Mar ket Research I s a Team Eff o rt It 's important to understand that market research is a team effort . Different members of the acquisition team ha ve different roles and responsibilities and different interests regarding w hat information to collect , but each is interested in information that will help define requirements documents and determine the acquisition strateg y . Depending on the complex ity of the procurement and its stage in the acquisition process, the team members may va ry, but the core usually consists of the Program Manager, the Contracting Officer , the Small Business Professional, and the Procurement Center R epresentati ve. Select each team member to learn more ; when finished, select Next to continue .
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- Summer '18
- Business, Acquisition Workforce