Ethiad used hundred on sensors on planes and

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• Ethiad used hundred on sensors on planes and connected these into one network to exchange information in real time generation of vast volumes of digital data that can then be analysed and used to control entire fleet of airplanes benefit: cost savings through monitoring of state and location of fleets in real time 3.2 WALT DISNEY • introduction of park entry pass in form of bracelet equipped with radio-frequency identification sensor (RFID) offers benefits to customers but also records his/her moevements and collects data about interaction with the park to analyse behaviour, purchase history, waiting time, preferences benefit: provide better experiences and marketing efficiency and thus attract customers (profit) 3.3 UNITED PARCEL SERVICE (UPS) • uses telematics sensors in over 46,000 UPS vehicles to generate vast amount of data • big data and business intelligence both are management and computer-based analytical tools for discovering actionable business knowledge and facilitating decision making based on organisational data but have key differences
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Zoe Zwiebelmann Maastricht University IM Session 4 benefit: optimising truck movement which results in fuel consumption savings by cutting off miles 3.4 DUBLIN CITY COUNCIL • city council equips all buses with GPS sensors and collects geospatial data to optimise bus routes
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