• Ethiad used hundred on sensors on planes and connected these into one network to exchangeinformation in real time generation of vast volumes of digital data that can then be analysed andused to control entire fleet of airplanesbenefit: cost savingsthrough monitoring of state and location of fleets in real time3.2 WALT DISNEY • introduction of park entry pass in form of bracelet equipped with radio-frequency identificationsensor (RFID) offers benefits to customers but also records his/her moevements and collects dataabout interaction with the park to analyse behaviour, purchase history, waiting time, preferences benefit:provide better experiences and marketing efficiency and thus attract customers (profit)3.3 UNITED PARCEL SERVICE (UPS)• uses telematics sensors in over 46,000 UPS vehicles to generate vast amount of data • big data and business intelligence both are managementand computer-based analytical tools for discoveringactionable business knowledge and facilitating decisionmaking based on organisational data but have key differences
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Zoe ZwiebelmannMaastricht UniversityIM Session 4benefit: optimising truck movement which results in fuel consumption savings by cutting off miles3.4 DUBLIN CITY COUNCIL • city council equips all buses with GPS sensors and collects geospatial data to optimise bus routes
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