Comment on quality of information ie did the business

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Comment on quality of information, i.e. did the business plan demonstrate adequate research on competition market conditions? Comment on quantity of information – was there sufficient information to determine the likely success of the business in accordance with its performance measures? Monitoring Investment : Before you start the activity cycle, you will be most interested in the investments and inputs required to launch and sustain the activity. If this involves any complexity, such as multiple investments of money, time and effort from different places, you may need to monitor the investment inputs to ensure that they are taking place when required. Monitoring Adoption: When you launch the activity, you want to check whether or not the activity is being taken up according to plan. You will focus on evidence of activity levels, and you will be most interested in examining the trends (increasing).Monitoring Health: Once an activity is established you will be less interested in trends (though you will continue to monitor them for health) and your focus will shift towards benchmarking your activity levels against other similar organizations and looking for factors that can
strengthen the activities and the outputs. It is at this stage that you will extend your monitoring beyond activity levels and start to focus on monitoring and evaluating value creation from the activity. At the investment and adoption stages, value creation is not a major target of attention.
Were the performance measures specific and realistic?
Was the document well set out, easily understood and pitched at an appropriate level for the reader?

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