The media is the most important strategic strategy

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The media is the most important strategic strategy for parks and resorts. It is a huge contributor to the overall income for that industry. If you continue to look at the financials separating the industry the biggest problem of the SBU for Disney is interactive media. The other one increase the SBU slightly in 2011 compared to 2010. 7. What actions do you recommend that Walt Disney Company’s management take to improve the company and increase shareholder value? Your recommended actions must be supported with a convincing, analysis-based argument. Walt Disney needs to look at buying some of the competitors and look to expand by purchasing properties that could potentially benefit and create future expansion. They could use these properties and make mini versions of Disney World and Disney Land in other areas, to compete with places like six flags. This would help if they did some of this internationally. If they take this globally they can use these areas and create a tax standard where they can continue to pay those countries and increase revenue.
They also could remove the interactive media segment in their plan. This is where they are losing profit and have created a loss. This would eliminate that and could benefit the other four industries by focusing more on them. It’s hurting the BSU and you can see in the 9-cell industry comparison that it is the weakest.

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