4 Identify your target market Why have you chosen this segment Need help Visit

4 identify your target market why have you chosen

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unique qualities your product/service has. 4) Identify your target market. Why have you chosen this segment? (Need help? Visit: - market.html ) Submit your idea’s description to Capstone Project Part 1 Dropbox folder in D2L . FOR INSTRUCTOR USE ONLY Grading Rubric – Capstone Projects BM141: Principles of Sales and Marketing (BCP)
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Student: Instructor: Date: Capstone Project Part 1: What’s Your Idea? Description of requirements
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Possible Points Your Score Answered: What is the name of your product or service (for your capstone project – existing or new creation)? 10
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Answered: Why did you choose this name for your product or service? 10 Answered: What emotions or impressions did you want to evoke (with this name for your product/service)? 10
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Answered: What does your product/service do? Briefly describe some unique qualities your product/service has. 20 Identified your target market.
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10 Answered: Why have you chosen this (target market) segment? 10 Overall content has clarity, logical sequence, adequate
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supporting details 10 Minimum 3 paragraphs (5-6 sentences each) 5
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Formatting - margins and font size appropriate 5 Assignment was submitted by due date 10
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TOTAL 100 YOUR SCORE : ________
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