The success of a Google Adword is based on five things· Selecting a popular keyword· It should support organic traffic with PPC(pay per click)· Including calling options(call now, buy now options)· Testing offers and customizing it.· Track your Google Adwords.Search engine optimizationIt is an organic way to create traffic by search results on the search engines. It is the base for Digital marketing fundamentals, it utilizes the name that is selected for the activity and tries to increase the search engine ranking using that name. SEO targets different kinds of search which include video search, local search, and image search and news search engines. Properly implementing SEO helps you position your website in the right place, and the visibility will increase at critical points. When people need your service, your website will be shown first.Social media marketing
In the beginning, social media worked as a medium to connect people, but soon it transformed into a digital marketing platform to reach a targeted audience. By sharing the leads and products, anyone can get the audience quickly. Social media is the key to Digital marketing fundamentals because most people are connected to social media. Traditional marketing methods that are done using televisions and newspapers to attract people are not very useful in today's situation. Almost all people carry a smartphone with an internet connection in it. You can easily connect and express your thoughts with your clients using social media.