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Final Exam (Text Only).docx

The first person to arrive at the destination won a

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where members of TeamLeBron tweeted clues to their location. The first person to arrive at the destination won a jar of Carmex with a 14 karat gold cap. MC Qu. 65 Carmex partnered with LeBron James by using ... AACSB: Technology Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 16-02 Identify the four major social media and how brand managers integrate them into marketing actions. Topic: Social Media as part of the Marketing Plan Question 52 0.34 out of 0.34 points In the world of marketing, __________ are ideas about products or services. Selected Answer:
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Correct concepts Correct Answer: Correct concepts Response Feedback: Text term definition—concepts. MC Qu. 64 In the world of marketing, __________ are id... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Learning Objective: 07-02 Describe the five-step marketing research approach that leads to marketing actions. Level of Difficulty: 1 Easy Topic: Marketing Research Process Question 53 0.34 out of 0.34 points Picture Figure 7-4: Question 1 A fixed alternative question requires respondents to select one or more response options from the set of predetermined choices. Another name for this kind of question is Selected Answer: Correct a closed-end question. Correct Answer: Correct a closed-end question. Response Feedback: Text term definition—closed-end or fixed-alternative question. See Figure 7-4, Questions 2 and 3. MC Qu. 172 A fixed alternative question requires respon... AACSB: Analytical Thinking Blooms: Remember Learning Objective: 07-04 Discuss the uses of observations, questionnaires, panels, experiments, and newer data collection methods. Level of Difficulty: 1 Easy Topic: Primary Data Question 54 0.34 out of 0.34 points Appliances and smartphones are classified as Selected Answer:
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Correct durable goods. Correct Answer: Correct durable goods. Response Feedback: A durable good is one that usually lasts over many uses, such as appliances, cars, and smartphones. MC Qu. 26 Appliances and smartphones are classified as AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 09-01 Recognize the various terms that pertain to products and services. Level of Difficulty: 2 Medium Topic: Components and Classifications of Products and Services Question 55 0.34 out of 0.34 points Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes focus on Selected Answer: Correct category development and brand development. Correct Answer: Correct category development and brand development. Response Feedback: Product managers engage in extensive data analysis related to their products and brands. Sales, market share, and profit trends are closely monitored. Managers often supplement these data with two measures: (1) a category development index (CDI) and (2) a brand development index (BDI). These indexes help to identify strong and weak market segments (usually demographic or geographic segments) for specific consumer products and brands and provide direction for marketing efforts.
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  • Fall '18
  • Janice Salerno
  • Marketing, AACSB, MC Qu., Correct CPM

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