32 Are you only targeting one audience or two It is not clear 33 Media strategy

32 are you only targeting one audience or two it is

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3.2 Are you only targeting one audience or two? It is not clear 3.3 Media strategy should be considered much alter 4.1 eat fresh doesn't mean the same as healthy options - please don;'t use current campaigns because they don't provide correct responses based on subject content. This was intentional... 4.2 Not really up to KBC - that decision is determined AFTER positioning strategy, approach, Strategic options and of course the key benefit. 4.3 but which archetype? 4.4 please use IDU table only - differentiation means you focus on ONE benefit only ... 5.1 category need is not what you have stated. Look at competitors in table - convenient food may be the need.. not all competitors are healthy and if that is the category need, it is not wise to complete on that need as your key benefit because everyone else can (because they also meet that need .... ) I hope that makes sense. 5.2 use IDU table, not existing options... yes perhaps should have been in IDU, but wasn't so focus on data available to demonstrated knowledge of subject content. 5.3 quadrant - transformational - user-oriented. That's all that is required. Knowledge of subject content applied to your brand. 5.4 For hungry consumers, Subway is the fast food that offers the healthiest options .... 6.1 this is not part of task - need to put key benefit claim here based on your key benefit presented earlier -what do you want customers know about 'healthy' in 6 words or less. "Who says 'fast' can't be good for you" (admittedly more than 6 words, I know... ) 6.2 objectives are goals not tactics or strategies - we need something to measure against to see how successful we have been 6.3 just state objectives for your target audiences... separately 6.4 probably better to use the readings you have been given ... 7.1 refer to the tutorial - I wrote objectives for you .... ???? 7.2 your key benefit is healthy -not fresh. They actually do mean different things ... 7.3 I did say a celebrity is NOT a remote conveyor - why - because they promote many brands and you will have conflicting associations. This celebrity can be an endorser or source for the ad (an execution technique) 8.1 execution techniques? 8.2 really? Not families? Why do they offer kids meals? You should not just arrive at profiles like this without evidence - it is also the reason why you weren't to focus on demographics upfront. Here you do but not this way. 8.3 differentiate between your two audiences please. Refer to marking guide.
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Index of comments 9.1 why? 9.2 address audiences separately - refer to marking guide. Otherwise you should not have segmented in the first place... 10.1 good to see your audiences noted in this section - clearly focussed on all elements of task. Good work. 11.1 however very limited - where does Subway's Facebook page belong? What about the sales promotions? 11.2 Should be groped - not treated separately. 4S[IVIH F] 8'4(* ±[[[²XGTHJ²SVK³
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