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CMP Draft 1 - Kroger by Lisa Wilson

Customers typically enjoy the ease of shopping at one

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Customers typically enjoy the ease of shopping at one store for all of their needs. In order to meet the desires of its customers, Kroger offers nearly 50,000 products from groceries to organic foods, fully prepared meals, pet supplies, dinnerware, and pharmaceuticals. Kroger has also been recognized as the largest floral company in the world (The Kroger Co., 2013). A great deal of growth has occurred for this large grocer as a result of its acquisitions of other companies. Nearly 100 years following the opening of Mr. Kroger’s first store, the company merged with a company in Kansas; Dillion Companies Inc. The most notable merger in recent history was in 1999. Kroger partnered with Fred Meyer, Inc. as a result of a $13 billion agreement. The company flourished as a result; maintaining stores in a large portion of the country, as well as, making it possible for Kroger to advance their abilities in purchasing, technology, and manufacturing (The Kroger Co., 2013).
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