of four stages strategic planning idea generation and selection service design

Of four stages strategic planning idea generation and

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of four stages, “strategic planning”, “idea generation and selection”, “service design”, and “product development”. Between every stage, an intermediate evaluation and back-loop scheme using the results of intermediate evaluation is applied like Cooper et al. ’s five gates. Contrary to the previous sequential processes, the proposed process is a hybrid of sequential and parallel processes, because PSS development includes product development as well as service development. The planning and idea generation for PSS development are carried out sequentially and service design proceeds in parallel with product development. As shown in Figure 1, the service-oriented PSS development process has two layers, a service provider layer and product partner (manufacturer) layer, which show the participants for each stage. Service-oriented PSS development is initiated by the service provider, hence the first stage, “strategic planning” is carried out by the service provider alone. The next stage, “idea generation and selection” is performed by the service provider and the product partner selected in the previous stage. Together they generate detailed ideas for planned PSS development. Subsequently, the third and fourth stages, “service design” and “product development”, are conducted concurrently by the service provider and the product partner, respectively. At this time, the key aspect to successful PSS development is to achieve consensus on the service and product through effective communication and interaction between the two actors. To this end, the results of service design should be delivered to the product partner in order to verify the technical feasibility of the required service functions, and the pilot product should also be delivered to the service provider in order to judge the suitability of the design and functions. These collaborations are expressed as arrows between “service design” and “product development” in Figure 1. Here, a service-oriented PSS can be developed from the open innovation concept of Chesbrough [37]. From a service-centered point of view, product partners can be
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Sustainability 2015 , 7 14433 considered as external; i.e. , the use of purposive inflows and outflows of knowledge is to accelerate internal innovation and expand the markets for external use of innovation. Actors and key features for each stage of the service-oriented PSS development process are summarized in Table 1. Figure 1. Service-oriented PSS development process. Table 1. Actors and key features for each stage of the service-oriented PSS development process. Stage Actor Key Feature Strategic Planning Service Provider The service-oriented PSS development is initiated by the service provider, and a product partner is selected.
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  • Summer '19
  • Service system, PSS Development Project, pss development, service-oriented pss development

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