13.1.2. Primary survey Primary survey included:- ➢ Visiting websites and fixing appointments with their agents. ➢ Creation of database of prospective clients from different sources calling them up to fix appointment and then visiting them. ➢ Prepare a questionnaire for the market survey . ➢ Meeting different people to know their views, perception and preference of different insurance companies.
13.1.3 Secondary survey Secondary survey included of consulting books, magazines, journals, internet and also taking reference from:- library. Internet. R.L.I. reports 13.1.4. Methodology We would go in for a qualitative research as our objective is to judge the perception and preference of different insurance products. The research would be done from primary data. 13.1.5. Sample Design Target population: The target population for the research would be people who are in theage group beyond 40 and age group between 25 to 40.We targeted this group of population because these populations are the potential customers of insurance. 220.127.116.11. Sampling Frame : The research would be conducted in Varanasi. The survey has been conducted among the
potential customers of R.L.I. from different sectors as Reliance deals in many sectors of business. 18.104.22.168. Sampling Technique : The sampling technique that is adopted is the simple random sampling wherein every element in the target population has an equal chance or probability of getting selected in the sample. That means every unit of the population who is more is in the above mentioned age group, have an equal chance of getting selected 22.214.171.124 Sample Size: I did a survey among 100 people by taking two categories in consideration of 50 each; that is 1.) Age group beyond 40 2) Age group between 25 to 40
13.1.6. Data Collection : The research would be conducted from the source of primary data collection. Secondary data would help us in knowing the trends prevailing in the insurance market and would help us in analyzing and interpretation of the primary data. 13.1.7. Findings and Interpretations We have presented below the findings and analysis of the questionnaire addressed to the respondents to gauge the attitude and perception of the people towards insurance.
Respondents having life The question was a had a life insurance From the survey it policy whereas 15% In which comp Insurance asked to the respondents to know how m e policy Figure No. 1 No. of respondent Yes 85 No 15 Table No. 2 was found out that 85% of the respond % of the respondents didn’t had a life i pany you believe most ? 85% 15% Life Insurance Policy many of the respondents dents had a life insurance insurance policy. Yes No
Most of the people want t insurance company only 2 buy insurance from LIC a Insurance policy taken f The question was asked to 6 Figure No.2 Company No. of respondent Private Company 22 Public Company 28 Table No. 3 to invest his money in public insurance 22 respondent want to invest their mon and there are 24 private insurance comp from which company o the respondents so as to get to know f 38% 62% Insurance Company e company and in private ney. Most of the people pany in India.
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- Summer '20
- Life Insurance Corporation, Reliance Life Insurance Company Limited, Comparative analysis of Insurance Product