Marketing Case Study Analysis Final

Exploit an opportunity with something creative and

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Exploit an opportunity with something creative and different. 21% of Ontarions snack between meals few times a day. Busy people do not mind a quick, pleasurable snack and are also a little less health conscious. Key threats: Face tough competition from other well established manufacturers. Loyal customers of specific brands. Other brands are reasonably priced.
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Consumer concerns about calories and salt and fat content (older people). Possible Market segments and Consumer Behavior Marketing Segment 1 All Ages Marketing Segment 2 18-34 yrs Marketing Segment 35-54 yrs Product - Satisfies Craving - Tasty - Fruity - Cheesy - Crunchy - Different flavors - Satisfies Craving - Tasty - Fruity - Cheesy - Crunchy - Different flavors - Satisfies Craving - Tasty - Fruity - Healthy - Low in fat - Low in calories - Easy to chew Price $0.99-$1.99 Small packs $2.99-$4.99 For family size $0.99-$1.99 Small packs $2.99-$4.99 For family size Place - Gas Stations - Wending machines - Wal-Mart - Costco - Grocery Stores - Wending machines - Wal-Mart - Grocery Stores - Grocery Stores - Lingoes - Metro - Price chopper - Food basic - Etc. Promotion - Media - Sales Promotion - Message - Radio, Direct mail with coupons - Taster tables set up at grocery stores - Buy 3 or more of our products and get 10% off your purchase if the store agrees or - Radio, Direct mail with coupons - Taster tables set up at grocery stores - Buy 3 or more of our products and get 10% off your purchase if the store agrees or 5- - Radio, Direct mail with coupons - Taster tables set up at grocery stores - Buy 3 or more of our products and get 10% off your purchase if the store agrees or 5
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5-dollar gift card for our products. dollar gift card for our products. dollar gift card for our products. Define the problem: The problem is that they have no reputation with well-established companies and they don’t have enough money to market it across the whole Country. Also, - There is only one product being made with only one flavor.
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  • Summer '11
  • IndiraSomwaru
  • Marketing, Meal, Snack food, SuperValu

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