Marketing case study analysis part A

Loyal customers of specific companies analyzing two

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Loyal customers of specific companies. Analyzing two different target markets: Single women Baby Boomers Geographic Mainly urban but also suburban Urban, suburban
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Demographics Age: 19-35 Single In universities or working No kids Some are working part time while others in their careers earn around $40,000 + Age: 60+ Single or have kids who are not living with them. Almost at the retiring age. Most of them have money to spend for their own personal luxuries. Psychographics Some are students and have a busy life. Most work and have a busy life (Career oriented). Socially active lifestyle i.e. lots of friends, partying once in a while etc. Structured lifestyle Most are neither extroverted nor introverted. Main interactions are with close family friends and relatives. Some of them will stand out and host big parties etc. Because they have the money to do so. Concerned about the environment. Prefer green and less pollution. Behaviouristics Heavy usage of transport Regular user of a car if they can afford it. Most likely to be non loyal to the smart. Can seek some fun and set a trend. Might look forward to have some fun, feel young and use it around in their daily lives as it is small and not fast either. Medium user Some are looking for simplicity Reference list: Smart USA - open your mind to the car that challenges the status quo .
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Smart Canada . "Smart Car: How Smart Is It?:." Tree Hugger . Web. < - smart-car.php>. Honda Canada . Web. < ;. "Nissan Canada - Vehicles." Nissan Canada . Web. < ;. "TOYOTA CANADA : Vehicles > 2010 Yaris Hatchback." - bin/WebObjects/ ? fmg%2fyarishb%2fintro.html "Can You Dodge The Premium?" < ;.
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  • Summer '11
  • IndiraSomwaru
  • Renault, Mercedes-Benz, Smart car, Smart ForTwo

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