What data would you collect? What procedures would
you follow to analyse it?
How would you use the results?
Where necessary conduct your own research and
remember to cite and reference appropriately.
Analysing and testing the components of the marketing mix
The marketing mix may include several variables, such as:
customer service variables
product or service variables
With the aim of efficiently assessing marketing performance against
the objectives of the organization, it is extremely imperative to
continuously monitor measure and frequently review marketing
measures. An exceptional mean for evaluating marketing
performance is to collect relevant information with the intention of
measuring client reactions. For adequately gathering and recognizing
the information, suitable literacy and expertise skills are required.