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(Post is Read) continues to add more cities and offer more options to their customers. Some other ways that Southwest is able to keep their operational costs low is flying point­to­point routes, choosing secondary (smaller) airports, carrying consistent aircrafts, maintaining high aircraft utilization, encouraging e­ ticketing etc. Source: ­industry.malq.net/southwest­airlines­operations­a­ strategic­perspective/ Thread: Question 8 ­ Peoples Post: RE: Question 8 ­ Peoples Author: Posted Date: December 8, 2015 1:48 PM Status: Published (Post is Read) True; the high aircraft utilization is a double­edged sword for them, though. If you were to look up complaints on SWA, one of the biggest ones is the smaller seats and leg room. It is obvious that they use as much space as possible to fill up the aircrafts. Basically, more people equals more tickets sold, which can equal more profits. Most people look at it as a "you get what you pay for" sort of thing. Because of the low fares, most people are willing to accept it. However, it is difficult to dismiss that one of their biggest factors leading to success is also one of their biggest customer complaints. Kenneth Peoples Thread: Q14 ­ QFD ­ Neubauer Post: Q14 ­ QFD ­ Neubauer Author: Posted Date: December 5, 2015 1:22 PM Status: Published 14. What is QFD (Quality Function Deployment)? Explain and illustrate with an example how quality function deployment translates customer desires into product/service attributes. Shane Neubauer
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2/21/2016 Collection – MBA675­T303 Operations & Logistics in the (... 12/30 (Post is Read) This ensures the customer is getting the best quality product from the best vendor, as it forces all of the vendors to be knowledgeable of their competition (Mazur, 2015). Through QFD, the vendor attempts to organize the inputs in such a way that the customer can thoroughly understand what they’re asking for and what they will receive. This is completed through a charting process, referred to as a “Blitz QFD Flowchart”. This flowchart takes customer requirements and processes them through a series of steps resulting in a Maximum Value Table (MVT).

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