Strengths: Home consumer market compliment commercial consumer market.
Weakness: Alliance not solely focused on the hospitality industry.
Risk:
1.
Partner not fulfilling financial commitments.
2.
Partner can access to Macville’s trade secrets.
3.
Association with non-industry partner may impact negatively on customer base
Business name: Ambrosia coffee roast
Description of business: Sell all grades of coffee beans.
Description of joint venture business: Share of outdoor advertising cost at café
outlets.
Strengths: Sharing of client base
Weakness: Product image is commodity based.
Risk:
1.
Association with poor quality brand.
2.
Long term signage of alliance.
Businessname: Java Estate
Description of business: To sell quality Arabica coffee beans in all states of Australia.
Description of joint venture business: provides espresso machines to clients atno
charge.
Strengths: 100% committed to hospitality and coffee bean market.
Weakness: Other coffee bean supplier may not recommend Macville coffee
machines with this strong alliance.
Risk: Concern over outstanding amount.
