Strengths Home consumer market compliment commercial consumer market Weakness

Strengths home consumer market compliment commercial

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Strengths: Home consumer market compliment commercial consumer market. Weakness: Alliance not solely focused on the hospitality industry. Risk: 1. Partner not fulfilling financial commitments. 2. Partner can access to Macville’s trade secrets. 3. Association with non-industry partner may impact negatively on customer base Business name: Ambrosia coffee roast Description of business: Sell all grades of coffee beans. Description of joint venture business: Share of outdoor advertising cost at café outlets. Strengths: Sharing of client base Weakness: Product image is commodity based. Risk: 1. Association with poor quality brand. 2. Long term signage of alliance. Businessname: Java Estate Description of business: To sell quality Arabica coffee beans in all states of Australia. Description of joint venture business: provides espresso machines to clients atno charge. Strengths: 100% committed to hospitality and coffee bean market.
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Weakness: Other coffee bean supplier may not recommend Macville coffee machines with this strong alliance. Risk: Concern over outstanding amount.
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