A consumer who purchases a certain style of clothes

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34. A consumer who purchases a certain style of clothes to establish and reinforce a unique identity is most likely fulfilling a need for _____. A. ego- defens e B. affiliation C. modeling D. expression E. cues 35. Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____.
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36. Which need is activated when one's identity is threatened, motivating the person to protect his or her self-concept and utilize defensive behaviors and attitudes? 37. Consumers who purchase only popular brands because of insecurity are most likely influenced by the _____ motive. 38. A consumer's need for reinforcement is _____. A. active and internal B. active and external C. passive and internal D. passive and external
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E. active and passive 39. Consumers who actively complain when a product is not satisfactory are probably fulfilling _____ need. 40. An advertising theme such as "Serve Pepsi to your friends, they'll love you for it" is most likely based on _____ motivation. 41. Kevin is shy and doesn't really like to be around others. Most of the others from his high school that went to the same college he did got involved in student organizations, such as fraternities and sororities, business organizations, and religious groups, but Kevin didn't join anything. Kevin has a low need for _____.
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42. Which need results in the consumer playing various roles and gaining pleasure from adding new, satisfying roles and by increasing the significance of roles already adopted? A. need for stimulation B. need for identification C. need or objectification D. teleological need E. need for expression 43. A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation.
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  • Fall '12
  • Pantel
  • Big Five personality traits, d., E.

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